Throughout his groundbreaking career, Colombian music superstar Juanes has remained dedicated to three essential tenets of his creativity. The natural songwriting of “a soulful poet” (NYT) frequently exploring our capacity to love and the foundational strength it provides our lives, the long-practiced skill of a highly accomplished guitar player, and a deep reverence for the indigenous folkloric rhythms that have fueled the musical culture of Colombia and Latin America as a whole. Now, as the follow-up to his trailblazing visual album Mis Planes Son Amarte - which earned two Latin Grammys and a 5-Star Rolling Stone review for taking fans up to the stars as a conduit to search for timeless love and past traditions, Juanes brings his guitar and folkloric passions back firmly on Colombian ground for the November 22nd album release of “Más Futuro Que Pasado”.
One of Colombia’s greatest cultural exports that have woven its way into the musical fabric across the Americas is the propulsive rhythm of Cumbia. Now, with much of the world once again opening its ears wider to the sounds of Latin music, Juanes is extending a global invitation for all to delve and dance even deeper - with “Más Futuro Que Pasado” providing his most immersive and forward-looking fusions yet of tradition and contemporary guitar, to create a 21st century take on Cumbia, Guasca, Vallenato and more folkloric styles.
While Juanes’ recent honor as the 2019 Latin Recording Academy Person Of The Year recognized his “creative artistry, unprecedented humanitarian efforts, support for rising artists, and philanthropic contributions to the world” across his already record-setting career, the advance song releases of “Más Futuro Que Pasado” already continued to match the Colombian star’s pace of award recognition & chart success. In fact the album’s longest-lead advance single “Pa Dentro” already won a Latin Grammy Award, with subsequent releases receiving more major nominations this year: “La Plata ft. Lalo Ebratt” (Record of the Year) and “Querer Mejor ft Alessia Cara” (Record of the Year & Song of the Year). Most recently, Juanes & Sebastian Yatra’s recently released joint single “Bonita” already topped radio charts across Latin America, surged to #1 on Billboard’s “Latin Airplay Chart” for Juanes 12th Career #1 single in the United States and was just certified Gold from the RIAA.
As can be seen by the guest artists that were already revealed through the advance singles, “Más Futuro Que Pasado” also continues Juanes long practice of supporting young rising artists and producers in which he sees great artistry – with additional album appearances from Crudo Means Raw, Fuego, and Christian Nodal – who appears on today’s simultaneously released NEW single and video “Tequila.” Uniting the legendary Colombian artist with the rising Mexican singer-songwriter, the track showcases a fusion of each homeland’s embrace of Cumbia styles.